BRANDING, ART DIRECTION & DESIGN
BRANDING, ART DIRECTION & DESIGN
This fundraising book for Jump Simulation was a completely original concept. My vision was to design a book with an embedded LED screen that would automatically play specific videos based on the page being turned.
From initial concept sketches to video production and coordinating with a Chinese manufacturer to produce 100 units, this project was both a significant challenge and an incredible learning experience.
Jump Simulation, a collaboration between OSF HealthCare and the University of Illinois College of Medicine Peoria, uses simulation and research to improve healthcare outcomes and reduce costs. It operates within one of the world’s largest innovation centers.
We also produced a lower-priced, non-video screen version. (above)